How professional voiceover content can elevate your brand.
A professional voice over artist is an extremely useful resource to have at your disposal. This is especially true if you work in the marketing or advertising department of your company.
As you may have noticed, brands are continually sharing their brand identity with the world. This is primarily done through social media, television, and other mediums. Another truth is that video is increasingly becoming the preferred media for advertising any product or service. Those videos often have narration as well.
Now, why video over other forms of media? It’s simple, just look at the most popular social media app right now: TikTok. The entire premise of the app is based on users uploading video content to be consumed by others. Companies that want to play ball and engage with consumers on TikTok need to have a viable content strategy that includes video (and often voice over).
If you want to connect with your customers, I encourage you to engage with voice actors and recruit them to assist with your projects. Here are a few examples of how a voice actor could help you connect with customers and elevate your brand.
Voice actors (the good ones) know how to connect emotionally with your customers
Here’s the deal. Us voice actors spend our days reading copy. It’s our job to take your copy and make it sound human. No one really wants to be advertised to; instead, they want to consume content that they find relevant and valuable. They want human connection. There’s no better person than a voice actor to make that happen for your brand. We practice this skill every day, after all.
Voice actors have much better equipment.
Sure, you could pay some influencer to talk about your product, and that’s often a viable marketing strategy for certain markets. However, sometimes you need that extra bit of polish and professionalism that only a voice actor can provide. When the stakes are high, hire a professional to share your message with the world. Many of us have broadcast quality home studios, and can turn around projects quickly to meet the demands of a rigorous social media posting schedule.
We’ll save you an incredible amount of time.
This is true any time you work with professionals. We know our craft, inside and out. We get the job done right the first time, and if you rely on us.. we deliver. There’s nothing worse than working with amateur talent that slow down your production. Avoid that altogether by hiring a pro the first time around. Your brand is worth it.
Keeping a consistent voice across your brand helps customers remember what you have to offer.
Think about it; whenever you see a television advertisement with Terry Crews, you probably think to yourself “Oh, this is an Old Spice ad.” Similarly, when you retain voice talent and have them work on multiple ad campaigns, your phone system, your social media, and other projects, you create familiarity with your customers. They hear that voice and know instantly who they’re dealing with. That’s worth its weight in gold.
We’re pretty much always available to assist you.
Full time voice actors often have very flexible schedules. That’s the beauty of being your own boss; you get to decide when it’s time to work. This has the added benefit of making productions run even more smoothly for customers, as we tend to be available at the right time… no matter where you’re located. Need to do a live directed session with a client halfway around the world at 9PM? No problem, we’re there. It’s much easier to make this happen if the talent you’re working with has access to a professional home studio. I’ve rolled out of bed and straight into a live session more times than I can count, so I’ve got some experience in that regard. Just make sure the camera’s off! :-)
All jokes aside, full time voice over talent are usually available when you need them, and that’s a great thing.
Conclusion
Are you ready to elevate your brand with professional voiceover content? Great. Drop me a line today, and let’s discuss how voice over can improve your brand’s presence in the minds of your customers. Click the button below to get started now.
