commercial voiceover

what is commercial voiceover?

The main purpose of a commercial voiceover is to promote a product or service, influencing the audience in the process. Many different types of commercials exist, and they can be broadcast on a variety of platforms such as radio, television, podcasts, on the internet, and even on smartphone apps. Almost every industry takes advantage of commercial voiceover in their advertisements. Whether it’s a household product, a restaurant, or a new film being released; there’s likely a voiceover in the advertisement.

While a commercial narration might only last 15-60 seconds or so, the preparation for that voiceover work may take much longer. In truth, choosing the appropriate voice actor for the job takes careful thought and planning. In addition, the script itself is extremely important, requiring the utmost thought and care to ensure the copy is targeting the right audience and promoting the product or service correctly.

choosing the right voice for your ad

The right voice for your ad can sometimes be difficult to find. But, once you find that perfect voice, you’ll know all of your effort was worth it. The right voice can, in some cases, become the voice for your entire brand. With compelling narration and effective storytelling, your brand can become extremely memorable and familiar in the eyes (and ears) of the customer.

The voice you choose needs to be relatable and trustworthy. People trust voices that remind them of themselves, which is likely why the believable and conversational reads you often hear these days are so popular. It’s also important to consider age, gender, and accent when choosing voice talent to further establish trust and familiarity with your customer base.

Versatile American Male Commercial Voiceover & Narration

When casting for your next campaign, you need a professional male voice talent who can seamlessly pivot between high-energy excitement and grounded, authentic storytelling. This commercial demo showcases the full spectrum of Trevor O'Hare’s vocal capabilities, ranging from authoritative automotive spots to intimate, conversational brand messaging.

The "Cool & Edgy" Automotive Voice

The demo opens with a high-octane performance for BMW, featuring a gritty, texture-rich delivery that cuts through the noise. This segment highlights Trevor’s ability to deliver automotive voice over that is "sexy as hell" and commands attention. It’s the perfect tone for luxury brands or sports products requiring a confident, masculine edge.

Clean, Modern Tech & Corporate Narration

Transitioning into the Microsoft Surface Pro segment, the vocal quality shifts to become clean, articulate, and modern. This style is ideal for corporate narration and tech advertising, where clarity is king. Trevor delivers the script with a knowledgeable, trustworthy tone that emphasizes product benefits like "the power of a laptop" without sounding robotic.

High-Energy Promo & Broadcast

For the Disney World / Guardians of the Galaxy spot, the energy ramps up to match the thrill of an "Omnicoaster". This demonstrates Trevor’s skill in promo voiceover work—bright, enthusiastic, and punched with the excitement necessary for travel, tourism, and entertainment bookings.

The "Guy Next Door" Conversational Tone

The reel concludes with a warm, sentimental read for Coca-Cola. Here, Trevor utilizes a soft, believable conversational voiceover style that evokes emotion. It’s the classic "guy next door" sound—relatable, reassuring, and perfect for connecting with audiences on a personal level about "great memories".

Ready to book? Whether you need a Florida voice actor for a local spot or a national brand voice delivered from a broadcast-quality home studio, Trevor O'Hare delivers the right take, every time.