corporate voiceover

what is corporate voiceover?

The main purpose of a corporate narration is to share information either internally or externally regarding a company’s initiatives or activities. Any sort of audio/visual content that would be shared with clients, customers, or employees would fall under this designation. The voice that is chosen for this type of project helps set the tone of the content, and reinforces the brand identity if used successfully. Simply put, picking the right voice is crucial for success.

internal corporate voiceovers

Internal corporate voiceovers usually fall into a few different categories: training, internal communications, or brand imaging. Here’s a little bit more about each type of narration:

• Training refers to information shared on how to perform certain tasks or procedures, such as working with new technology on the job.

• Internal communications refer to employee messaging. For example, if there is a change to employee benefit plans, 401ks, fire safety procedures, harassment training, etc. then an internal communication is likely to be shared by management.

• Brand imaging refers to onboarding videos for new employees, giving an overview of the company, its history, the concerns and goals of the company, and more.

In general, the style of narration for internal corporate voiceover is usually clear and concise. We’re not talking about upbeat advertisements here; instead, we are talking about professional business communications.

external corporate voiceovers

Conversely, external corporate voiceovers are meant to be public-facing. They include advertisements, as well as public service announcements. Therefore, the tone of these messages must showcase the brand in the best possible way. It must match the brand’s identity, and fit the theme of the content being shared.

Here are some examples:

Advertising - sharing information about your products and services. This can be on radio, tv, the internet, etc.

How-To Videos - videos that appear on a company website, explaining how to use a product or service. For example, let’s say your company manufactures cribs for children. Your company might have a video on your company website explaining how to properly assemble the product and ensure it is used in a safe manner.

Need an american male voice for your corporate content?

Trevor O’Hare has voiced projects for Fortune 500 companies, as well as mom and pop shops. He has over twenty years of professional recording experience, and is ready to narrate your upcoming corporate voiceover projects. Listen to his corporate voiceover samples today, or reach out directly for a custom audition sample and quote.